Working from home has been a dream of many people, and now, thanks to the internet, it is possible. On the other hand, growing a business from home poses its own unique challenges. Finding alternative ways to expand your company is what makes all the difference between success and failure.
Focus on your online presence
Use the Internet to your advantage – the majority of potential customers use Google to find a reliable local business. Having a website is hardly enough – even a one-person business cannot rely on their five-year-old website to help grow their business. In addition, a bad and outdated website is more likely to turn potential customers away than to score you any good points. Furthermore, having a mobile-accessible online presentation is obligatory, but not quite enough – it needs to be cross-platform – i.e. function well on all devices, regardless of brand and type.
DIY tools, such as Wix and Squarespace are perfect for entrepreneurs that lack the expertise to create websites on their own and hire expert help.
Join forces with a related business
As a one-person home-based business, it will be hard for you to thrive, at least in the very beginning. The one thing that all one-person home businesses have in common is that they need help from their peers, so finding a business that is closely related to your own field and approaching your peers with an offer to partner up or cooperate will likely be met with a positive response. For example, as a boutique guitar maker, partnering up with businesses that specialize in guitar picks, strings and related guitar paraphernalia is a great way to appeal to a wider field of guitarists! Similarly, always look for mutual beneficial options – as an example, instead of paying for brochures, think what you can offer to a brochure-making business to get their product in return.
Branch out to other markets
Once you’ve gone through initial stages of your home business, you’ll quickly realize that a single market will always be too narrow in terms of growth opportunities. Target other markets if you want to grow your business, but be careful not to overdo it here – a custom shoe company won’t exactly benefit from trying to squeeze into the IT sector. Here’s a great example of branching out – if your product’s aim is teens, start marketing it to college students, perhaps with a couple changes and enhancements. Similarly, opposite ends of the same market sometimes work perfectly as branch-outs, so if you’re in the working mom market, you can make your product benefit stay-at-home moms, by making a couple of modifications.
Don’t be afraid of hiring
Working by yourself does come with its set of benefits, but also with its set of downsides. For one, while being your own boss and employee at the same time is a relaxed experience in terms of planning, it is extremely stressful with regards to the workload. By contacting a high-quality expert company and using their recruitment services, you can find perfect help that will allow you to catch your breath and focus on really important tasks. There are quite a few options, ranging from an employee or a freelancer, to an intern, who might actually agree to temporarily work for you for nothing more than a good recommendation.
Employ new marketing methods
An advertising strategy that might’ve done wonders for you in your company’s inception might not be the best choice at the point of expanding. New marketing methods should follow suit as your markets change, which means that experimenting with new strategies is inevitable.
Making the most out of every opportunity is the name of the game when it comes to growing your home-based business. Make sure that your online presence is up-to-date, that you employ new marketing methods, and just as you start branching out to other markets and don’t be afraid of hiring.
Diana Smith is a full-time mom of two beautiful girls interested in latest business and marketing news. In her free time, she enjoys reading about business technology and advertising.