When you’re just starting out in an industry, it’s easy to feel like you’re drowning in a sea of competition. The best way to separate yourself from the pack is to find a service that only you can offer. A unique niche will help you continually grow and maintain interest in your career.
Focus on Your Interests
Choose an angle for your career that you actually enjoy. When you’ve found your niche, you won’t be able to stop thinking and talking about it in your free time.
If you don’t know where to start, think about the electives you enjoyed in college or high school. Recall the classes where you felt confident and enjoyed doing the homework. Even your least favorite subjects may have had aspects where you really shined; build on these ideas to choose a niche that truly suits you.
Find Problems You Care About
Once you start investing time into a field, you will quickly notice the problems and difficulties that come with the job. If you can solve one of these problems, you’ll be able to carve out a unique and beneficial niche to work in.
Some problems require invention to solve; you might develop a new strategy for unloading trucks that completely overhauls the warehouse industry. Other problems are obvious but need more workers to solve them. Motorcycle law firms, like Iron Horse Motorcycle Lawyers, focus on a specific set of insurance cases that could always use more legal assistance while speaking to a niche that the workers might be particularly passionate about. This is only an example in the crowded field of law; there are undoubtedly similar niches in your field of choice.
Don’t be afraid to ask your coworkers about the problems they face. Their pet peeve might be your innovative inspiration.
Decide if There’s a Market
Consider whether there is a market for the product or service you want to offer. A solution to a specific problem might not see enough clients to justify the investment. A product that you enjoy making might not be unique enough to outsell the competition.
You may want to adjust your product to meet the demands of the market. A consultation service might be themed around a specific issue but willing to offer more generic solutions to increase their client base. Embrace flexibility to keep your dream business afloat.
Consider the Competition
Research other members of your industry and see how they have specialized. Have you found a truly unique idea, or is the market already bloated? Do your competitors have successful business models?
Your ideal market has a few competitors that are not particularly successful. This means they have recognized a niche but don’t know how to turn that recognition into profit. Be wary of markets with no competitors; this could either be a sign of an open path or proof that there is no money to be made.
Passion and good business sense will help you turn your dreams into successes. Find a niche that you think will interest you for several years. Once you know what you want to do, don’t give up until you get there; a joyful career is worth the time invested.
Bio: Lizzie Weakley is a freelance writer from Columbus, Ohio. In her free time, she enjoys the outdoors and walks in the park with her three-year-old husky, Snowball.